1. Analyze whether there is room for improvement in impression through the TradPlus funnel data.

2. Build their own BI system to monitor ROI by Campaign.

Through the funnel data, we found that the ad ready rate is low. Through detailed tracking reports, we found that some ad sources have serious timeout problems.

Using the user-level revenue data provided by TradPlus, combined with the user-level placement costs on the placement side, build BI system to improve media buying efficiency.

Ad ready rate is back to normal. Through the self-built BI system and via campaign-level ROI data, they greatly improved the efficiency of media buying.