TPX advantages
Direct access to global mobile and CTV users
Built on TradPlus’ mediation platform VisiM, TPX connects buyers to over 2.6B mobile users and CTV/OTT households.
Rich and diverse ad inventory
Over 10,000 apps offer rich ad inventory covering major regions and genres.
Support multiple media buy modes
TPX supports private marketplace deals and programmatic deals, increasing both branding and performance advertisements' efficiency.
Accurate audience targeting
Relying on TradPlus' mediation platform VisiM, TPX can leverage detailed funnel data for precise audience targeting to increase media buy ROI.
TPX supports all major ad formats
In-stream
Video ads occuring at the beginning, middle, or end of a video with natural ad scenes, sufficient branding budgets and high eCPM.
Splash
Full-screen ads appearing at app launch. Usually it's branding ad with higher eCPM.
Native
Ad formats matching the content and style of the media source. It's always on the page with high impression
Banner
Static rectangular ads residing on the top or bottom of a page with high impression.
Interstitial
Full-screen ads automatically displayed at transition points in an app flow with relatively stable impression and controllable ad revenue.
Rewarded
Full-screen video ads giving users a choice to view in exchange of an in-app reward.
In-stream
Video ads occuring at the beginning, middle, or end of a video with natural ad scenes, sufficient branding budgets and high eCPM.
Splash
Native
Banner
Interstitial
Rewarded
Ad viewability certified by IAB Tech Lab
Traffic quality monitored by Pixalate
