Although influenced by macroeconomic fluctuations and Google Play policies in 2022, non-gaming apps' development is still promising. The tightened environment raises a higher standard for non-gaming apps. In order to help non-gaming app developers seize global trends and opportunities, TradPlus releases the "Global Non-Gaming App Ad Monetization Report 2023", which analyzes the 7 most popular non-gaming genres' trends in 2022, covering 5 major regions and 5 key ad types.

Report Highlights:

• Core data insights of the key non-gaming app genres: Utility & Productivity, Entertainment, Social Media, Photo & Video, Health & Fitness, Education, Books & Reference

• Key metrics benchmarks: Revenue, eCPM, Retention, LTV, etc.

• Major regions ad monetization trends: SEA, Japan & Korea, North America, Europe, South America

• Global top ad platforms' performance