Tired of Dangerous Auto-Redirects? Your White-Label VisiX Can Block Them!

What is Auto-Redirect?

Auto-redirect refers to instances where an ad generates clicks and redirects without the user actively clicking or triggering the ad. For example, while using an app, a user might accidentally shake their phone, causing another app to open and take over the screen. Alternatively, a user might open a game and land on a certain page, but before taking any action, the phone automatically redirects to an H5 ad landing page.

The emergence of auto-redirects is primarily driven by the fact that ad conversions are triggered by interactions. Auto-redirects increase exposure to ad landing pages or target apps, thereby boosting conversion rates. However, this practice has severe consequences for developers: poor user experience, lower retention rates, damage to brand reputation, and even app removal from stores.

VisiX: One-Click Auto-Redirect Filtering

Blocking auto-redirects requires detecting the ad creatives responsible for the behavior and their sources, then implementing targeted interception. VisiX has launched a new auto-redirect blocking feature that filters out such behavior across different ad formats, including banners and interstitials. Developers using the VisiX Ad Exchange SaaS tool can freely create blocking rules in the backend.

Double Protection for Brand Safety

VisiX has also integrated with GeoEdge. Developers connected to GeoEdge can set up monitoring rules and perform data queries directly from the VisiX backend, enabling comprehensive monitoring and defense against auto-redirects.

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