TradPlus Completes Integration with The Trade Desk and Announces Support to Unified ID 2.0

We are pleased to announce the successful integration of TradPlus Exchange (TPX) with The Trade Desk, a global leader in advertising technology. TPX will also support Unified ID 2.0 (UID2), an industry-wide approach to identity for the open internet.

Pioneered by The Trade Desk, UID2 allows users to create an identifier from hashed and salted email addresses in an effort to maintain the value exchange of the internet, while aiming to equip consumers with upgraded privacy controls.

What this collaboration means to advertisers and publishers:

• TPX integrates over 10,000 mobile APPs and tons of CTV streaming platforms, providing advertisers with the ability to seamlessly reach more than 2.6 billion potential global audiences.

• Leveraging UID2, advertisers are capable of accurately target their intended audiences on mobile APPs and CTV streaming platforms, where third-party cookies are largely irrelevant. This ensures the delivery of more relevant branding or performance ads, significantly improving their media buying ROI.

• Publishers on TPX will have the opportunity to access premium ad demand from The Trade Desk, unlocking additional potential business opportunities.

“ The Trade Desk as a leading media buying platform will substantially enhance TPX’ s demand sources. Our collaboration with The Trade Desk will unleash more potential in programmatic advertising, empowering brands to connect further with their target audience. ”

Matt Wang, CEO TradPlus

For more on the integration, please contact us at contact@tradplus.com