Developer Needs

Coconut Island has applied refined operation for this game, but was unsure whether there is more room for improvement or not.

Problem Identification

Before TradPlus, Coconut used their own ad serving logic which was relatively simple. Because the data is not granular enough and the impression is much lower than fill, leading high eCPM ads on the table.

Solutions

1. Segmented users based on eCPM, geo, etc. to serve different ads.

2. Set different reward mechanism for high value users and new users to increase click through rate, so to maximize increase impression.

3. TradPlus team provided suitable ad scene suggestions based on product stype, user attributes and user experiences.

4. For different ad scenes, TradPlus passed different metrics back to developers in order to get insights on what ad scene strategy worked better to encourage users to click ads.