TradPlus helps Egg Wars reduce invalid ad requests, increase fill rate and eCPM effectively
Developer Needs
eCPM was lower than average but couldn’t find ways to optimize it.
Problem Identification
1. App fill rate was low because the app requested ads too frequently and ADNs refused to fill.
2. Call show rate was low because ad scenes were limited and entrances were not obvious.
Solutions
1. Reduce invalid ad requests and add floor layers to increase app fill rate and eCPM.
2. Add obvious reminder on the add scene entrance to increase call show rate.
Developer Needs
eCPM was lower than average but couldn’t find ways to optimize it.
Problem Identification
1. App fill rate was low because the app requested ads too frequently and ADNs refused to fill.
2. Call show rate was low because ad scenes were limited and entrances were not obvious.
Solutions
1. Reduce invalid ad requests and add floor layers to increase app fill rate and eCPM.
2. Add obvious reminder on the add scene entrance to increase call show rate.