World Conqueror's ARPU increases by 50% through optimized waterfall and refined traffic grouping
Developer Needs
The developer just started to do ad monetization and hoped to get optimal solution to gain more ad revenue.
Problem Identification
1. Ad ready rate was relatively low: ad return time was long and there were too many waterfall layers.
2. Waterfall hadn’t been optimized by region.
Solutions
1. Shorten waterfall and remove low impression/revenue layers so to increase ad ready rate and impression.
2. Refine waterfall configuration by region to increase eCPM.
Developer Needs
The developer just started to do ad monetization and hoped to get optimal solution to gain more ad revenue.
Problem Identification
1. Ad ready rate was relatively low: ad return time was long and there were too many waterfall layers.
2. Waterfall hadn’t been optimized by region.
Solutions
1. Shorten waterfall and remove low impression/revenue layers so to increase ad ready rate and impression.
2. Refine waterfall configuration by region to increase eCPM.