TradPlus helps 31 Games optimize its ad strategy and increase its ad ready rate
Developer Needs
The developer had done detailed configuration but was not sure whether there was room to grow revenue.
Problem Identification
Ad ready rate was low: ad loading time was too long in certain countries. When user arrived at the ad scene, the ad was not ready yet.
Solutions
1. Group T3 countries and adjust waterfall to shorten ad return time to improve ad ready rate.
2. Bring in new ad sources to enrich waterfall to improve eCPM.
Developer Needs
The developer had done detailed configuration but was not sure whether there was room to grow revenue.
Problem Identification
Ad ready rate was low: ad loading time was too long in certain countries. When user arrived at the ad scene, the ad was not ready yet.
Solutions
1. Group T3 countries and adjust waterfall to shorten ad return time to improve ad ready rate.
2. Bring in new ad sources to enrich waterfall to improve eCPM.