TradPlus enables Crazy Fox to integrate media buy and ad revenue data to increase overall ROI
Developer Needs
1. Hoped to further improve impression
2. Hoped to build own BI system to review ROI by campaign.
Problem Identification
1. Ad ready rate was low.
2. Certain ad sources were abnormal.
Solutions
1. Use TradPlus auto loading function to improve ad ready rate; adjust ad sources to increase app fill rate.
2. Build BI system using TradPlus ad revenue data and media buy data to improve media buy efficiency.
Developer Needs
1. Hoped to further improve impression
2. Hoped to build own BI system to review ROI by campaign.
Problem Identification
1. Ad ready rate was low.
2. Certain ad sources were abnormal.
Solutions
1. Use TradPlus auto loading function to improve ad ready rate; adjust ad sources to increase app fill rate.
2. Build BI system using TradPlus ad revenue data and media buy data to improve media buy efficiency.