Developer Needs

The developer had already done detailed operation and wanted to find room to make further improvements.

Problem Identification

1. App fill rate was relatively low.

2. Top and middle waterfall layers could be optimized.

Solutions

1. Use TradPlus auto loading function, increase parallel ad request numbers, and shorten waterfall to increase loading efficiency.

2. Bring in new ADNs to further increase app fill rate so to increase impression.

3. Enrich waterfall layers to increase eCPM.