Mini World Block Art doubles its ARPU through refined operation
Developer Needs
The developer had configurated a few layers in waterfall but wanted to know how to level up the performance.
Problem Identification
1. Ad ready rate was low.
2. Mid to bottom layer waterfall could be optimized to increase eCPM.
Solutions
1. Use TradPlus auto loading function to increase app fill rate and ad ready rate.
2. Enrich mid to bottom layer waterfall to increase app fill rate and eCPM.
Developer Needs
The developer had configurated a few layers in waterfall but wanted to know how to level up the performance.
Problem Identification
1. Ad ready rate was low.
2. Mid to bottom layer waterfall could be optimized to increase eCPM.
Solutions
1. Use TradPlus auto loading function to increase app fill rate and ad ready rate.
2. Enrich mid to bottom layer waterfall to increase app fill rate and eCPM.