Binary dress up game, 500w+ players
Binary dress up game, 500w+ players
The app has done refined operation, but not sure if there is room for further improvement, and they want to improve operation efficiency.
Integrate TradPlus SDK to generate funnel data: The app fill rate and call show rate and show success rate are normal, but the ad ready rate is low.
1. Analyze the data of each country, group the T3 countries with longer ad return time and shorten Waterfall to speed up the ad return time and improve the ad ready rate.
2. Add new ad sources and refine Waterfall to improve eCPM.
After two weeks of optimization, the ad ready rate of T3 countries improved to the level of T1 countries.