Casual games, 1000w+ installs on Google Play
Casual games, 1000w+ installs on Google Play
They hope that TradPlus can provide an industry-standard monetization solution to further increase ad revenue.
1. Some advantageous ad sources are not integrated, which can increase revenue.
2. Through the funnel model, we find that there is room for improvement for the App fill rate, and the target is 95%+.
3. More placements can be added into the waterfall without eCPM targets.
4. The banner can be switched to the native banner to improve eCPM and revenue.
1. Add new ad sources and refine Waterfall to improve eCPM.
2. Use native banners to improve eCPM.