ShortMax Achieves Over 20% Ad Revenue Growth with TradPlus VisiM and TPX Integration
Background & Challenges
Leveraging its expertise in a one-stop content creation platform and advantages in content, traffic, and distribution channels, ShortMax quickly captured global user attention in the fiercely competitive short-drama market. Since its launch, it has consistently topped global app store charts and expanded to over 240 countries and regions.
While attracting premium users with high-quality short dramas, ShortMax has been refining its business model. By adopting a hybrid monetization approach—prioritizing in-app purchases (IAP) and supplementing with ad revenue—it diversified its income streams. As IAP entered a mature phase, ShortMax aimed to increase the proportion and efficiency of ad monetization, seeking higher ad revenue without compromising user experience.
Solutions
- Optimized Ad Strategies for High-Value Markets
TradPlus’ monetization experts conducted an in-depth analysis of ShortMax’s traffic advantages across regions. Using VisiM’s granular operational tools, tailored ad strategies were deployed for high-traffic, high-revenue countries to unlock their full monetization potential.
- User Value Segmentation & Waterfall Optimization
Building on regional segmentation, ShortMax utilized TradPlus’ advanced user value segmentation tool to configure price-tiered waterfalls. This boosted ad load efficiency and transformed user value into higher ad revenue.
- Shared Ad Unit for Key Formats
ShortMax leveraged TradPlus’ shared ad unit feature to secure higher-priced ads for priority formats, driving overall eCPM growth.
- Traffic Optimization & Brand Budget Expansion
TradPlus’ TPX team conducted traffic diagnostics for ShortMax to enhance its quality and competitiveness for brand budgets. By collaborating with top-tier global brand advertisers, TPX showcased ShortMax’s traffic potential, securing increased budget allocations. This not only elevated eCPM and ad quality but also safeguarded user experience.
Results
After integrating TradPlus VisiM and TPX, ShortMax achieved:
- 15%+ increase in eCPM
- 10%+ rise in ad impressions per user
- 20%+ overall ad revenue growth
Client Testimonial
“Throughout our ad monetization optimization journey, the TradPlus team demonstrated outstanding expertise and efficient support, delivering a comprehensive solution that significantly boosted our ad revenue. We look forward to deepening our collaboration to explore new growth opportunities and achieve mutual success.”
Kevin Chen, Chief Product Officer, ShortMax
Contact Us
Interested in TradPlus’ short-drama monetization solutions? Reach out today!
Business Inquiries: contact@tradplus.com
Marketing: marketing@tradplus.com
