Over 20% Increase in Ad Revenue for IoT Apps after Integrating with TradPlus VisiM and TPX
Background and Challenges
With the rapid growth of the Internet of Things (IoT), the number of smart home devices has skyrocketed. The corresponding mobile apps for IoT devices have amassed a large daily active user base. However, it is challenging to increase revenue on top of standard hardware and service fees, and adding extra paid features within the app is often not easy. In contrast, monetizing through advertisement presents an opportunity for rapid business growth. Nonetheless, improper ad configurations can negatively impact customer experiences significantly. Addressing these concerns, TradPlus offers tailored solutions for IoT developers' demand for product safety, stability, and incremental revenue.
Solutions
Considering high demands for product safety and stability in IoT products, developers prefer less intrusive advertising with premium content quality that aligns with their brand image. TradPlus recommends using splash ads, banners, and native ads led by brand demands on VisiM - ad materials are of higher quality which helps enhance brand safety as well as uplift the overall brand image. This can be complemented by a limited number of rewarded videos where users can unlock advanced features like multi-device login by watching them—thus increasing ad revenue without detracting from user experience.
Monetization experts at TradPlus tailor strategies to optimize various advertising scenarios specific to IoT needs. For the dominating splash ads, we recommend developers to set dedicated strategies for cold start and hot start scenario, ensuring display during 'cold starts' while enhancing eCPM during 'hot starts' to fully leverage splash ad potential.
Traffic from different countries is suggested to group accordingly with bespoke advertisement strategies in place; leveraging segmenting user by eCPM function further maximizes each traffic segment's revenue potential.
TPX's world-class global brand demands provide IoT developers with abundant high-caliber demands sources; coupled with potent ad material monitoring & blocking functionality ensures adherence to strict quality standards whilst optimizing profits - all achieved without compromising on user experience.
Results
Post-integration with TradPLus’ VisiM platform & leveraging TPX’s branding strength resulted in more than a 10% increase in eCPM; impression increased over 11%, overall ad revenues by over 20%!
For further insights into our ad monetization solutions catered specifically towards IoT applications or any queries:
Business Inquiries: contact@tradplus.com
Marketing Information: marketing@tradplus.com
