What Product Combination Can Help You Achieve Comprehensive and Efficient Monetization?

Market changes have imposed higher demands and challenges on publishers. Amid slowing revenue growth, the previously single income structure is under pressure and can no longer meet the need for sustained growth. Publishers are continuously exploring more monetization methods and path to optimize revenue.

TradPlus has always prioritized the needs of publishers, continuously iterating its technical capabilities and launching more products and services to meet publishers’ challenges. Through a combination of products and services, as well as an understanding of the characteristics of different categories, TradPlus provides publishers with targeted solutions, enabling more comprehensive and refined ad monetization.

Mediation

VisiM is TradPlus’s flagship monetization product. It is a white box mediation with customized solutions, features, and operational support to meet all-around needs during publishers’ business growth.

Full-Process Data Analysis

Because of its fully white box advantages, VisiM offers detailed funnel data, combining ad loading and user behavior to efficiently identify and analyze drop-offs at each stage to increase per-user impressions. Detailed data panels, including retention, LTV, user activity, and hourly reports, assist publishers in comprehensively monitoring ad data trends and gaining optimization insights.

Efficient and Thorough Auction

VisiM uses a hybrid auction model of bidding and waterfall, with a fair and transparent traffic distribution without any traffic skew. It helps publishers secure the highest possible price for each ad impression.

Refined Targeting Strategy

VisiM features refined strategic optimization capabilities. Through user segments, A/B testing, ad type compatibility, and other strategic configuration functions, it optimizes traffic allocation and comprehensively enhances ad revenue.

User-Level ROI Acquisition

VisiM supports transmitting monetization data back to publishers’ own BI systems and all mainstream MMPs. This helps publishers gain a complete view of user acquisition and monetization data to calculate user-level ROI and guide future UA and monetization planning.

White Label SaaS Platform (VisiX)

To achieve sustained business growth, publishers are continuously exploring more efficient monetization models. Many also hope to directly access demand through their own ad exchange or establish their programmatic business. VisiX was created to meet this demand. VisiX is a white label SaaS ad exchange that provides publishers with comprehensive technical support and services to build their own direct demand pool.

A Platform to Mediate DSPs/SSPs

VisiX can be regarded as a mediation for DSPs/SSPs where publishers can manage demand, supply, and bidding strategies. It gives the publishers more clarity and control to decide which demand source they would like to sell their inventory to and at what price. VisiX’s automation features enable efficient and precise matching of demand and supply, giving publishers incremental control and revenue.

Cold Start Support

For publishers with limited experience, the VisiX team provides end-to-end assistance, including resource coordination, operational guidance, and data optimization, helping publishers launch their businesses in time.

Programmatic SSP (TPX)

TPX is TradPlus’s proprietary ad exchange, acting as an independent ad source in mediations to compete with other ad networks. This helps publishers secure higher eCPM.

Access to First-Hand Demand Sources

TPX collaborates closely with global top-tier DSPs, such as The Trade Desk, Magnite, Pubmatic, etc. This enables publishers to directly access first-hand brand and performance advertising budgets.

Support Multiple Ad Formats

In addition to formats like rewarded video, splash, interstitial, banner, and native ad, TPX also supports in-stream video ads, accommodating more high-quality, high-eCPM brand ads and meeting monetization needs for various video scenarios.

Verification and Measurement Support

TPX supports full-chain verification of ad inventory and ad viewability measurement, enhancing app compliance and appeal to advertisers and DSPs. This effectively boosts publishers’ ad revenue and eCPM.

Managed Services (TP Expert)

TP Expert provides comprehensive monetization and operational services for publishers lacking monetization experience or facing operational resource constraints. TP Expert’s strong operational, product, and technical teams cover everything from ad scenario design, strategy optimization, data monitoring, and analysis, delivering higher ad monetization revenue for publishers.

If you are interested in learning more about TradPlus’s solutions, feel free to reach out to us

Business inquiries: contact@tradplus.com

Marketing: marketing@tradplus.com